The KeySmart is one of the first and most recognizable key organizer solutions out there. It's affordable and has tons of customization options and even third-party add-ons (like Klecker and Griffin Stowaway tools).
The KeySmart Rugged is the heavier-duty version of the original that comes with a built-in and removable pocket clip, a thicker build and a more rugged bottle opener by default. Currently, it's on sale over at Touch of Modern for just $24.50 with free shipping. That's $10 cheaper than Amazon right now.
It's available in blue, red or black. But all sales are final -- no returns are accepted.